can culture be designed?
Superstar of the design thinking world, Dave Gray, is an entrepreneur, designer and author of business books Gamestorming: A playbook for innovators, rule-breakers and changemakers and The Connected Company. Dave is also founder of business design consultancy XPLANE, which has worked on change and innovation for more than 20 years and with 50 of the Fortune 500 in finance, energy, defense, technology, media, education, health care, automative - as well as with startups and emerging enterprise.
Dave Gray is visiting Australia in 2015 and will be holding three one-day Culture Mapping Masterclasses in Sydney, Brisbane and Melbourne hosted by Business Models Inc and presented by Wildwon.
Nobody denies the critical importance of culture to a company's success. As Peter Drucker famously said: 'culture eats strategy for breakfast'. Yet, culture still seems fuzzy, vague and difficult to grasp. Culture change initiatives are often well-meaning, but end up as a series of feel-good exercises. They create a feeling that progress is being made, but ultimately fail to deliver results. If you're struggling to break down organisational silos, increase creativity, engagement and collaboration - and if you feel like people in your company are resisting change - you could use the Culture Map.
WHAT YOU'LL LEARn
In this masterclass you will learn about Dave's new business design tool, the Culture Map, which has been used by organisations around the world to improve the success rates of mergers, acquisitions, re-organisation and renewal initiatives, new business launches, strategy initiatives and other important change projects.
You will learn how to engage people in structured, evidence-based examinations of their current culture, including its strengths and challenges, resulting in an “as-is” map of your company culture. You will also learn how to create an aspirational “to-be” culture map, a kind of “culture vision” that you can use as a guide toward a more desirable future state.